An all matte shadow palette from one of my favorite brands you say? You know I didn’t hesitate to pick this baby up from QVC for around $35 not including shipping. This set includes 14 all matte shades and a transforming shade that is supposed to be mixed into the other colors to transform them into a pearl finish. This palette also came with a dual ended shadow brush; one end for blending and the other end for shading and eyeliner. I’ve reviewed IT cosmetics shadow brushes on this blog before and their amazing so if you want to check that out go to this post here
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
The shadows in this palette are finely milled and very easy to blend to create an uber wearable day time smokey eye. This is perfect for work when you want to kick your eye look up a notch without being daytime inappropriate.  Also on the back of the palette there’s a quote from the founder of IT Cosmetics Jamie that reads “You are naturally pretty, you are beautiful, you are one of a kind, you are it!” How sweet is that? I love it when my eyeshadow gives me compliments :).
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
For the most part this palette contains your basic colors, nothing too crazy in creams, taupes, and single shades of brown and black. I found that for my skintone there were too many lighter shades (4/14) that I would not get the most use out of outside of a transition color as they pulled too white/off white on my skin. Even for those with lighter skin this would blend right in. I wish they had included maybe two really light shades and saved the rest for different tones of brown as Sunrise pulls a little too orange and Java is too dark to be used as a transition color. 
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
Sheer Joy, Soft Light, Warmth, Soulful, Mocha, Violet, Midnight, Noir
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
Love, Sunrise, Sunset, All Heart, Java, Iconic
As for the transforming shade, while it’s a novel idea in practice it didn’t quite work for me in execution. It still looked like I put a white shadow on top of the color which in turn muted the color. I tested out the transforming shade over Midnight below; the color is half as intense as it is when swatched alone which is great if you like that kind of look. I do like the transforming shade to highlight inner corners or to place in the center of the eye for some brightness. Also, if you get too crazy with the dark shades putting this on top helps minimize the raccoon eye effect! 🙂 
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
IT Cosmetics Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette
L: Transforming Pearl shade
R: Midnight mixed with Transforming Pearl shade
Overall I would say if you’re a hoarder of matte shadows or you don’t have enough matte shadows this palette is for you. If you can get a hold of the double ended brush it comes with it for $35 the set is a absolute steal. This says Vol. 1 so I can’t wait to see what other volumes will contain. What do you guys think? 
Buy this palette here: QVC.com

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